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Linda Coogan Byrne

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Founder & Managing Director of Why Not Her?, transforming culture, communications, and workplace equity across Ireland, the UK, and beyond.

Linda Coogan Byrne is an award-winning publicist, strategist, and author known for reshaping narratives across music, media, and culture. As Managing Director of Why Not Her?, she leads campaigns and consultancy projects that drive gender equity, inclusion, and cultural transformation.

Working alongside Magda Rokosz, a HR and People Systems professional, the Why Not Her? team delivers a unique fusion of communications strategy and human systems design, helping organisations not only talk about equality but embed it into their very structure.

The company partners with creative industries, media organisations, and corporate clients to develop culture change frameworks, inclusive communications, and HR policies that lead to measurable impact.

Linda’s trailblazing work has earned her the UN Women UK Outstanding Contributor to Gender Equality Award (2025), induction into the Music Week Women in Music Hall of Honour, and recognition among Ireland’s Top 100 and Top 20 Most Influential Women.

Music & Culture

Catering for all your PR needs.

Renowned Music, Art, Sport, and Culture Consultant. Award winning Advocate for Gender Equality & Diversity.

With over two decades of experience, Linda Coogan Byrne is a trailblazer in the PR industry, recognised as one of the leading music, art, sport, and culture publicists.

She is also celebrated for her significant contributions to promoting gender and racial diversity. As the CEO of the award-winning PR & Marketing company Good Seed PR and the culture change initiative Why Not Her?, Linda’s influence extends far beyond the business sphere.

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What's On Offer

Linda is a multidisciplinary creative, consultant, and business leadership expert, with a focus on Art, Music, Sport, Culture Change, Journalism, and Gender Diversity and Equality in her work.

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Music PR

With over 20 years in the industry, Linda crafts campaigns that position artists for real visibility—from national radio airplay and TV show performances to major press and online traction. Whether you're launching or relaunching, her work creates momentum that matters.

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Why Not Her?

Why Not Her? is a gender equity campaign founded by Linda Coogan Byrne to challenge systemic bias in media and music. Through viral data reports, high-impact advocacy, and policy engagement, it’s become a movement for long-overdue change. With historic achievements that have changed the music industry.

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Freelance Writer/Journalist

Linda’s journalism brings a sharp, intersectional lens to culture, power, and change. She has contributed to The Guardian, Sunday Times, Daily Mail, BBC, RTÉ, and The Independent, and speaks globally on music, equity, and activism.

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Linda was inducted into the Music Week Hall Of Honour in Oct 2024
Linda Coogan Byrne – Music Publicist, DEI Strategist & Author of Why Not Her?


Based between London, Seville, and Dublin.
Working globally across music, media, and cultural campaigns since 2006.

© 2025 Linda Coogan Byrne. All Rights Reserved.